This is like giving your media team a super-smart assistant that looks at all your past campaigns, audience data, and market signals at once, then recommends where to put your ad dollars next to get the best results.
Traditional media planning relies heavily on fragmented data, spreadsheets, and gut feel, leading to inefficient media spend, slow decision cycles, and difficulty proving ROI. Advertising intelligence systems turn all that campaign and audience data into actionable recommendations on channels, budgets, and targeting.
Tight integration with advertisers’ historical performance data and media workflow, plus proprietary optimization heuristics for specific channels and audiences.
Hybrid
Structured SQL
Medium (Integration logic)
Joining and cleaning heterogeneous media, audience, and conversion datasets at scale; plus rising cost/latency if LLM-based reporting and recommendations are used extensively.
Early Majority
Focus on media and advertising workflows, turning campaign and audience data into channel and budget recommendations rather than generic analytics dashboards.