Think of it as an AI-powered stock market for ads: instead of people manually deciding which ads go where, algorithms instantly buy and sell ad space in real time to show the right ad to the right person at the right moment.
Reduces wasted ad spend and manual campaign management by automatically targeting audiences, pricing bids, and placing ads across channels in real time.
Access to high-quality user and intent data, tight integrations across supply- and demand-side platforms, and optimization algorithms trained on large historical performance datasets create defensibility.
Hybrid
Vector Search
High (Custom Models/Infra)
Inference latency and data privacy/compliance constraints when operating at real-time bidding scale across many exchanges and jurisdictions.
Early Majority
Positioned around future-facing capabilities like more precise targeting, automation, and AI-driven optimization for 2025 rather than basic programmatic buying features already commoditized today.