Think of Unilever’s Personal Care division having a very smart digital co-pilot that helps decide which products to launch, how to design them, what price to set, and what ads to run – all much faster and more precisely than humans alone could do.
Cuts down the time, cost, and guesswork in developing and marketing personal care products by using AI to analyze consumer data, optimize formulas and packaging, and personalize campaigns at scale.
Scale of proprietary consumer, product, and market data across brands and geographies, combined with embedded AI workflows inside existing marketing, R&D, and commercial decision processes.
Unknown
Unknown
Medium (Integration logic)
Data privacy and governance across markets and brands, and integration with legacy systems and processes.
Early Majority
Positions AI not as a standalone tool, but as a horizontal capability embedded throughout product innovation, marketing, and commercial operations in a large-scale FMCG personal care portfolio.