Think of this as a playbook for how tools like ChatGPT will change everyday work in consumer goods companies—from marketing and sales to supply chain and store execution—and what new roles, skills, and guardrails are needed.
Helps consumer goods leaders understand how generative AI will reshape roles and workflows, where to apply it (e.g., content creation, demand sensing, analytics), and how to manage the transition (skills, trust, governance).
Not a specific product but a strategy viewpoint; any moat would come from a company’s proprietary consumer/shopper data, embedded AI in core workflows (category management, trade promotion, revenue growth management), and organizational change capability rather than from the concepts themselves.
Unknown
Unknown
Medium (Integration logic)
Unknown
Early Majority
This content frames generative AI specifically through the lens of consumer goods roles and trust/governance, emphasizing the redesign of work and operating models rather than just listing generic AI use cases or tools.