This is like a smart magic mirror on your phone that lets you ‘try on’ Chanel makeup and beauty products virtually, seeing how they look on your own face before you buy anything.
Reduces friction and uncertainty in buying beauty products online or in-store by letting customers virtually test shades and looks, improving confidence in purchase decisions and decreasing returns.
Brand strength and exclusive product catalog, coupled with proprietary beauty imagery, shade data, and customer interaction data from try-on sessions embedded in Chanel’s existing retail and digital ecosystem.
Hybrid
Unknown
Medium (Integration logic)
Real-time inference latency and maintaining accurate rendering across diverse devices, lighting conditions, and skin tones while preserving user privacy.
Early Majority
Positioned as a luxury-branded, first-party virtual try-on experience tightly integrated with Chanel’s product line and retail journey, rather than a generic third-party AR filter; leverages Chanel’s brand equity and curated shade library for more precise, high-end beauty recommendations.